This was a photo shoot of women interested in taking part in creating the modern image of “Business Women”.
Concept and Project Management: Martina Gleissenebner-Teskey / Visagist: Martina Polndorfer
Today, when searching for images of “Business Women” you will still find this annoying old-style cliché of women in costumes wearing skirts way too short, collars way too large, with way too much black and white, way too much retouching of character lines, way too much sidewise posing, way too much smiling, way too much hip-wiggling, with way too many accessories suitable for secretaries,…
Project Objective: Create an image of modern women in leadership – demonstrating individual expression and personal styling, but in compliance with the universal, non-verbal codes associated with leadership: assertiveness, distinctiveness and power.
Read more about objective and scope of this project here.
See the results of this shoot here: Busness Women Gallery